Art direction, branding and packaging for Inizio on Behance curated by Packaging Diva PD. To accentuate how natural the product is we turn to its origin. For this reason the brand is called Inizio (Italian for beginning), and the package accurately imitates an olive - its shape, its color, its essence.

Art direction, branding and packaging for Inizio on Behance curated by Packaging Diva PD. To accentuate how natural the product is we turn to its origin. For this reason the brand is called Inizio (Italian for beginning), and the package accurately imitates an olive - its shape, its color, its essence.

Original article and pictures take https://behance.net site